He held in his hand a copy of the New York
Herald. 'Do you know,' said he, holding up the paper to my
face, 'that it was by and through your agency that this
paper ever became successful?' I replied in the negative.
'Then,' continued he, 'I will unfold the secret to you of
how you became instrumental in this matter. Shortly after my
arrival in America, I began looking about me how I was to
dispose of my pills by agents and other means. Among others,
I called upon you, then a bookseller in Chatham Street.
After some conversation on the subject of my errand, a
contract was soon entered into between us,--you to sell and
I to furnish the said pills; but,' continued he, 'these
pills will be of no use to me or any one else unless they
can be made known to the public, or rather the great herd of
the people; and that can only be done by advertising through
some paper which goes into the hands of the many. Can you
point out to me any such paper, published in the city?'
After a short pause I in substance said that there had
lately started a small penny paper, which had been making a
great noise during its existence; and I had reason to
believe it had obtained a very considerable circulation
among that class of people which he desired to reach by
advertising, and so concluded that it would be the best
paper in the city for his purpose, provided he could make
terms with the owner, who, I had no doubt, would be well
disposed, as in all probability he stood in need of
patronage of this kind.
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